Nowadays it looks like a new shopping app pops up every single day. Which at one point where great & I – as a self-proclaimed fashion lover – were over the moon. More apps equals more shopping, right? I don’t know how you feel, but to me, it’s gotten to that point where I just sigh, maybe roll my eyes & think ”oh, another one exactly like the rest of them”. It’s gotten boring. It’s kind of old news. Now with that introduction, you’re probably wondering why I’ve taken myself the time to sit down & write this post. Well, I urge you to keep reading because, if you’re going to download one shopping app – it should be this one.
If you asked me to describe this app as simple as possible I would say that Mallzee is like going on a non-budget shopping spree in a shop that only stores clothes you know you’re going to love. As their tagline says, with Mallzee downloaded on your phone you can easily shop the high street straight from your pocket. With around 150 stores in the app & most of them, consumer favourites like Missguided, ASOS & Topshop, you can be sure that all your shopping cravings will be fulfilled.
With the goal of getting to know you as a consumer better, they have different options for you to customise your shopping. For example, Mallzee wants to eliminate the need of buying the same item multiple times; so all you have to do is type in your size in your profile & only items in stock that will fit you shows up. With a little hint of Tinder in the air, you can teach the app your shopping habits by swiping left & right on items that you hate or love. In the long run, this will help the search engine with matching clothes to your taste.
This brings us back to my description in the beginning. I said that it’s like a store with clothes you know you’re going to love. As almost every other app there’s a search button but, this one has a little catch. Clarify what colour, type of clothing, brand & price range you want & the app will quick & neat pick out items it thinks will suit you. On top of that, through your searches you can create a little personal feed, so you always have something new to come back to.
Now, you don’t have to sweat if you’re more of a save than a splurge person. Because Mallzee has one of my favourite inventions of all times. If you’re aimlessly scrolling through the app & stumble upon an item that you love but it’s a little out of your price range – you can but an alert on it. This feature is exactly what it sounds like. Whenever an item drops in price, the app will let you know.
What started out in 2013 as a simple idea has now grown into an app who keeps growing every single day. One thing has followed from day 1 ‘til today, it’s the dedication to change the way we as consumer shop. With over half a million users, 150 stores & 50 tech + retail awards in their bag, I can only say congratulations to Mallzee & that I’m excited to see where their journey takes them. Because it’s definitely a bloggers best friend.